Business [Nicholas Scalice] Landing Page Masterclass

[Laely]

Course Summary
Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.

Course Contents
Part 1: Introduction
Additional Resources

Welcome to the Course Important Terms to Know The 7 Skills Landing Page Optimizers Need to Have Part 2: Landing Page Foundations What is a Landing Page? The OAT Formula 7 Questions Every Landing Page Should Answer Part 3: Psychology of Persuasion It’s All About “State Change” Brain Chemicals Psychological Triggers Part 4: Copywriting That Converts Landing Page Copywriting Tips Writing Headlines That Convert Message Match Call-to-Action Part 5: Design That Shines Elements of Design Design Tools Examples of Great Design Part 6: Building a Landing Page Overview of the Buildout Process Research, Write, Design, & Develop Integrate, Test, & Launch Let’s Build a Page with Unbounce Part 7: All About Testing Different Types of Testing Functional Testing Usability Testing A/B Testing Part 8: Ready to Optimize Understanding Analytics Metrics That Matter Form Optimization Optimizing for Speed Optimizing for Ecommerce Part 9: Real Landing Page Reviews Click-Through Pages Lead Capture Pages Sales Pages Part 10: Conclusion Recap of Key Takeaways Working with Freelancers

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